Use Your Business Cards

Posted on Posted in Marketing, Sales

use business cards

I have to admit, this is one of my pet peeves, the lack of using business cards. Too many times I’ve asked someone for a business card and hear “I don’t have one on me…..or they are out in my car” or some other lame excuse. ALWAYS carry business cards, EVEN if you’re not “working.” I have my business cards with me at all times. If I make a quick trip to the grocery store…I grab my cards. You never know when you’ll meet a potential customer.

When you have your business cards printed….print on the back of the cards. If you don’t print on the back, you’re wasting prime advertising space. Offer some kind of enticement for your service or products such as a free report to download from website, dollars off the next purchase…whatever you have to offer.

Pass your card out EVERYWHERE. Here are a couple of suggestions you may not have thought about. When you go out to eat at a restaurant, leave a card. I sign card with something like, “Great meal, wonderful service. Thanks, Steve Hurst”. Now the wait staff can keep this card, they can give it to the owner or manager. Also, include a business card in the envelope when you mail off your bills (especially the local bills, water, gas electric, etc). Someone opens the envelope and sees your card.

In both instances, you don’t care who keeps the card, but it can get passed around and eventually wind up in someone’s hands that needs your service. I’ve done this for years and I can vouch for the fact that it works. I’m not saying you’ll get a swarm of customers…but you will get customers. Keep thinking of innovative ways to use your business cards…they are very inexpensive advertisements….pass them out everywhere.

To Your Success,



Steve Hurst has been working in sales and marketing for over 30 years. For 10 years he had his own computer business which included website building and consulting. The past 5 years he’s owned his own Business & Technology consulting business. Using his sales and marketing skills along with his knowledge of technology, he’s helping his clients increase their sales and profits by utilizing today’s technology.


All writings here are copyrighted by Steve Hurst. You may not use them without written permission but you may link to the posts or give out a link to the posts.

If you enjoyed this post, make sure you subscribe to my RSS feed!

2 thoughts on “Use Your Business Cards

  1. GREAT ideas! I have just 7 words to say to you about them: I wish I had thought about them!
    As a ventriloquist, would you recommend a vent logo on the card or a photo of you and your figure (head shot)? I’m currently using the logo that the NAAV used to use (a silhouette of a ventriloquist with his foot on a stool and figure on his knee. Both in top hat and tails).
    Bill Matthews

  2. Bill….the design of a business card is a complete subject in itself….but to answer your question, I like a photo…..could be of you and your figure, that would be fine. I think a photo is more personal and looks better. Just my opinion (my business cards have my photo on them).


Leave a Reply

Your email address will not be published. Required fields are marked *