Selling Is A Numbers Game

Posted on Posted in Marketing, Personal

numbers game

I have a great selling tip for you today, but before I get to it, I need to clear up a situation.

One of the things I hear from time to time from some of my readers (and used to get it from my salespeople when I was a sales manager), is something along the lines of “I tried that selling tip you gave me the other day and it didn’t work.”

My response is usually the same…..”Really, how many customers did you try it on?” And almost always the response I get is “oh, about 3 or 4 customers” (if even that many, lots of times it more like 1 or 2).

Please, grab a hold of this concept……. Selling is a NUMBERS game……. actually…. BUSINESS is a NUBMERS Game!!!

Remember when you were a kid and you tried to ride a bicycle for the first time? Boy, I do. You fell over more than 3 or 4 times trying to ride it, however you kept at it till you were successful at riding the bike.

I recall learning how to juggle. I remember spending about 2 days just constantly throwing those three balls up in the air and trying to juggle, but eventually, I was able to do it. If you play a musical instrument, same thing……constantly practicing till one day you could actually play a tune.

I’m sure you can think of other times and things from your childhood that you were persistent at being a success. Why is as adults we seemed to have lost that persistent nature we had as kids?

Something else we learned as kids that sometimes hold us back as adults, especially in the “business” world and that is, you have to have 100% to be a success. Your grades had to be 100%, so we get in our minds that it HAS to be that way in business.

In business and sales you will very rarely if EVER get 100%……but you know what, that’s OK! You may not even get 50%, but again, it’s ok. All you have to get is …..ENOUGH. Enough to make a profit…which leads us back to….the Numbers Game. .

The more customers you see, the more you use your selling techniques, the more success you will have. You’ve heard me say it before and I’ll say it again, don’t re-invent the wheel, imitate success.

All the fast food chains ask if you want to upsize, biggie size, super size your order. Not everyone says YES…..but you know what….it only takes a few of the customers saying yes to increase their profit. And obviously it’s enough, because they have been doing this concept for years.

And you can do the same thing. Don’t give up after 3 or 4 customers. Keep trying. You’ll soon discover that at the end of the day, you actually did pretty darn well.

To Your Success,



Steve Hurst has been working in sales and marketing for over 30 years. For 10 years he had his own computer business which included website building and consulting. The past 5 years he’s owned his own Business & Technology consulting business. Using his sales and marketing skills along with his knowledge of technology, he’s helping his clients increase their sales and profits by utilizing today’s technology.


All writings here are copyrighted by Steve Hurst. You may not use them without written permission but you may link to the posts or give out a link to the posts.

If you enjoyed this post, make sure you subscribe to my RSS feed!

One thought on “Selling Is A Numbers Game

Leave a Reply

Your email address will not be published. Required fields are marked *