Years ago when I had become the top producing salesperson for the company I was working for at the time, the other salespeople would always ask me “my secret” for selling more than anyone else. I would tell them, half joking, half serious and very few if any followed my advice. The ones that did….increased their sales….the ones that didn’t, were just mediocre.
You see the reason for the “mediocre’ sales from the “non-followers”…they didn’t take my advice serious, nor really understood the importance. So, what was this sage advice that I gave them all???
Before I give you the answer, let me tell you how I developed this success principle. In every successful person’s life there is usually a book that had a profound affect on them. For some it’s the classic, “Think and Grow Rich” by Napoleon Hill, for others it’s “How To Win Friends and Influence People” by Dale Carnegie….in my case it was “The Magic of Thinking Big” by Dr. David Schwartz (that was over 30 years ago and I still have my copy).
Of course I went on to read all the other “classics” but “The Magic of Thinking Big” was the first for me. I was managing a restaurant at the time and had decided that I wanted to get into sales. Long story short….I did. Since I had been working in the food business in my early years…I decided selling food to restaurants was the place to start.
In starting this “new career”….I was very “green” to say the least. I felt I needed some kind of advantage over my very seasoned veterans of sales that I was selling against. I decided I would be more prepared than my competition.
One way I did this was get up at 4:30am every morning and prepare for the day. My “psychological” reasoning was this….I was awake before any of my competitors so I already had a head start on them.
Over time it worked and I became very successful as a young salesperson. And all this led up to my “sage advice” I would always give to other salespeople…….
“Get your butt out of bed and get on the road before 7am!”
Now before you pass this off as not very serious….this was great advice for “our type of business” at the time. And at the time….the salespeople that were asking me “my secret”…..would drag in at 8am or later.
But there is a deeper meaning here and that meaning is to TAKE ACTION.
When I was getting up early…I was taking ACTION….preparing then going out and seeing my customers before my competitors even got out of bed.
It doesn’t matter if you’re a morning person….a late night person…..what matters is your business and the type of customers and clientele that you have……you must TAKE ACTION to be successful.
I’d be happy to hear your thoughts and comments below.
Please let me know what I can do for you!