Hits or Visitors – Know the TRUTH About Your Website Traffic

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One thing I hear all the time from website owners…..”I get 30,000 hits a month on my website” (not always the same number, but you get my meaning). When I ask them how many visitors they are getting, they reply with the same number.


There is a BIG difference between “hits and visitors.” A “hit” is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, video, or many other types of code/objects that goes into building a website.

So, if a site has 50 such objects that registers as hits, that’s 50 hits on the server. However, the number of visitors to the site (using 30,000 hits) would only be 600 (or 20 a day).

It’s important to realize that most people (especially those in business) are not concerned about hits but how many visitors are actually going to your website (also, FYI, most of those counters you see on some websites, actually are measuring hits not visitors).

Be sure you know the truth about your website traffic.

To Your Success,



Steve Hurst has been working in sales and marketing for over 30 years. For 10 years he had his own computer business which included website building and consulting. The past 5 years he’s owned his own Business & Technology consulting business. Using his sales and marketing skills along with his knowledge of technology, he’s helping his clients increase their sales and profits by utilizing today’s technology.


All writings here are copyrighted by Steve Hurst. You may not use them without written permission but you may link to the posts or give out a link to the posts.

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